Group exhibition of Estonian and Finnish artists on Breast Cancer Awareness Month.

WHAT COLOUR IS PINK?

What colour is pink? At first, the question may seem a little strange – pink is pink, after all. Yet we have grown accustomed to associating this colour with certain meanings. But can a single colour really mean the same thing to everyone?

Gallery K28 posed this question to women artists from Estonia and Finland, who responded through their work. The exhibition brings together painting, watercolour, photography, glass art and installation. Each artist approaches pink in her own way, and in some works, pink may not even be the first thing we notice.

October is Breast Cancer Awareness Month.

The pink ribbon has become an internationally recognised symbol of breast cancer awareness. Yet behind this familiar symbol lie very different people, stories and experiences. It is precisely this tension between a shared symbol and personal meaning that adds another dimension to the exhibition's central question.

“What Colour Is Pink?” is not an exhibition about illness. It is an exhibition about how artists see and interpret a colour whose meanings extend far beyond the colour itself.

But is pink always pink?

EXPLORE THE AUCTION AND PLACE YOUR BID

ARTISTS

GALLERY K28 x ESTONIAN CANCER SOCIETY

The exhibition is organised in collaboration with the Estonian Cancer Society (Eesti Vähiliit) and includes a charity auction. One of the Estonian Cancer Society’s key objectives is to make breast cancer screening accessible to women throughout Estonia. In cooperation with Viljandi Hospital, its mobile mammography unit brings screening services closer to women living in smaller towns and rural communities. The Estonian Cancer Society is currently raising funds for a new, advanced 3D mammography system for its mobile screening unit. This technology can help detect breast changes more accurately and at an earlier stage. Early detection can save lives. Alongside the artistic experience, the exhibition therefore aims to raise awareness of the importance of breast cancer screening and encourage support for the Estonian Cancer Society’s work. 

SUPPORT ESTONIAN CANCER SOCIETY

 Further details about the charity auction will be announced separately.